Campaign Analytics, Campaign Scorecard, Campaign KPI(s)
Digital/Online/Web/Internet Marketing Campaign Management will look lucrative and fascinating but the analytics of the same can be a challenging task. Reason being – you have to fetch data from various ad network tools such as Google AdWords, Yahoo Advertising, Microsit...
Social Media Analytics, Social Media Scorecard, Social Media Tools & KPIs
Social Media Analytics can be a cumbersome task unless you start using few paid social media analytics tool such as HootSuite, Radian6, Clarabridge & more. The interesting element will be integrating the web analytics tools such as as Google Analytics, IBM Coremetrics,...
Can Any Inbound Linking Hurt My Ranking?
The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control....
The Importance of Anchor Text in Back-links
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the...