How to pull data for individual row?
1) SERP stands for Search Engine Ranking Page and the data associated for every keyword in row 3 & 4(i.e. SERP 1 for target keywords & SERP 1, 2 & 3 for target keywords ) can be pulled from tools such as Rank Checker, Moz & more
2) For row 3, 4, 5 & 6 (i.e. SEO traffic to URLs section, Dowloads or Revenue from SEO, SEM traffic for target keywords, Downloads or Revenue from SEM) can be pulled from Google Analytics, Adobe SiteCatalyst, IBM Coremetrics or any other web analytics tool
3) Finally for row 7 (i.e. Total monthly global search volume) can be pulled from Keyword Planner in Google AdWords for Google Scorecard. And for Yahoo & Bing – you can use Keyword discovery or other paid keyword marketing tools.