Search engines reward websites that are user-friendly, which indicates they have high usability. Google prefers sites that are not particularly rich in keywords, but also show user engagement.
SEO ranking rises when visitors visit on your site longer, see more pages, and return their visits. The more user-friendly your website is, the more likely this is going to happen.
1. Publish Relevant Content
Quality content is the most important driver of your search engine rankings and there is no replacement for great content. Quality content created especially for your intended user boosts site traffic, which improves your site’s relevance and authority.
Recognize a keyword phrase for each page. Consider about how your reader may search for that specific page (with phrases like “digital marketing institute in Janakpuri,” “best digital technology program,” or “digital marketing course”). Then, repeat this phrase several times during the page—once or twice in the opening and closing paragraphs, and two to four more times during the remaining content.
Don’t forget to use heading tags, italics, bold and other important tags to highlight keyword phrases, but don’t overstate it. Nevermore sacrifice good writing for SEO. The genuine pages are written for the user, not for the search engine.
2. Update Your Content Regularly
You’ve apparently noticed that we feel much strongly about content. Search engines do, too. Routinely updated content is viewed as one of the best signs of a site’s relevancy, so be sure to retain it fresh.
3. Metadata
When creating your website, each page includes a space between thetags to enter metadata, or information regarding the contents of your page. If you possess a CMS site, the UMC web crew will have pre-populated this information for you:
a. Title Metadata
Title metadata is effective for the page titles displayed at the head of a browser window. It is the most powerful metadata on your page. For those with a CMS site, the web company has generated an automated system for building the meta title for each webpage.
b. Description Metadata
Description metadata is the textual representation that a browser will use in your page search results. Think of it as your site’s window image—a concise and appealing explanation of what is contained inside, with the goal of helping people to enter.
c. Keyword Metadata
Keyword metadata are the search phrases that user type when they want to search your page. You’ll want to add a variety of phrases. Still, don’t get greedy: if your list grows excessive, the browser may completely ignore the data. As a universal rule, try to keep it to around 6-8 phrases with each phrase consisting of 1-4 words. The best example would be “digital marketing course.”
4. Have a link-worthy site
Focus on building relevant links within the text. Instead of possessing “click here” links, try making out the name of the destination. “Click here” has no search engine preference beyond the attached URL, whereas “digital technology institute” is rich with keywords and will increase your search engine rankings as-well-as the ranking of the page you are linking to.
5. Use alt tags
Always explain your visual and video media utilizing alt tags, or alternative text descriptions. They provide search engines to locate your page, which is important—especially for those who use text-only browsers.
6. Page load speed
Both Bing and Google take page-loading speed within the account in their website ranking algorithm. Visitors may leave your website if they have to wait even just an another few seconds for each page to load. This would hurt your dwell time, improve your bounce rate and reduce the number of pages viewed – each of which could hurt your SEO ranking.There are various ways to increase page load speed, some of which involve using caching plug-ins, making sure the code is streamlined and clean, optimizing image sizes, minimizing redirects and reducing the number of plug-ins.
7. Image optimization
Besides image file sizing and format, there are different ways to make sure your images are working excellent for you on the SEO front. You can indicate relevancy of your content to search engines by utilizing keywords for your image file name, caption, alt tag, title and description.
Article Credits : digitaltechnology.
