With the rise of tools like ChatGPT, Jasper, and other AI writers, digital marketers are facing a critical question: Does AI-generated content help or hurt SEO rankings? At AimGlobal, we’ve tested this ourselves through real-world campaigns — and the insights might surprise you.
In collaboration with Mafatlal Marketplace, we designed and executed a full-scale strategy using AI-generated content to boost organic visibility of Amazon product listings on Google. Here’s everything we learned — and how AI can be a game-changer when used the right way.
Strategy Overview: Testing AI Content in the Real World
At Mafatlal Marketplace, the goal was clear:
Can we use high-volume AI-generated content to rank e-commerce products on Google without relying solely on Amazon’s internal search engine?
To do this, we implemented a guest blogging strategy powered by AI.
What We Did:
Published 6 AI-generated guest blogs daily:
- Across niche-relevant, high-authority third-party websites.
- Each blog targeted long-tail, intent-based keywords, such as:
- “pink bedsheets for summer”
- “cotton bath towels for kids”
- “winter blankets for Delhi homes”
Each blog included:
- Keyword-optimized meta titles and descriptions.
- H1 and H2 headings with focus terms.
- Internal anchors and backlinks to specific Amazon product listings.
Measurable Impact: What the Data Says
According to our July W1 Keyword Ranking Report, the AI-generated content campaign produced clear, positive SEO results:
- Multiple long-tail keywords ranked on Google’s first page.
- Amazon product listing pages gained increased organic visibility
- Significant spike in non-Amazon SEO-driven traffic
Key takeaway: Strategic, semantically-optimized AI content boosted rankings without Google penalizing it for being machine-authored.
Why It Worked: What Google Actually Looks For
Many marketers fear AI content because of Google’s historic stance against “automatically generated content.” But recent updates clarify this: Google doesn’t penalize AI content if it’s valuable, accurate, and helpful.
Here’s what made our approach work:
Relevance:
Each blog was crafted around real user intent. That’s what helped it rank — not just the fact it was AI-written.
Structured Formatting:
We followed proper SEO structure:
- Focus keywords in H1/H2s.
- Optimized meta descriptions.
- Image alt text and schema where applicable.
Contextual Backlinks:
Each guest post included a backlink to a relevant Amazon product page, improving authority and SEO equity.
No Footprint:
We diversified platforms — spreading content across different domains to avoid any detectable AI publishing patterns.
Lessons Learned: Using AI the Smart Way
1. AI is a Starting Point, Not the Final Draft:
While AI can quickly generate content outlines and drafts, human editing is essential to ensure clarity, originality, and brand tone.
AI can write “pink bedsheets for summer” — but you need to explain why they’re better, what thread count matters, and how they differ by region.
2. Intent-Driven Content Performs Best:
We focused on long-tail, buyer-intent keywords instead of broad, generic ones. These match what people actually search for — and have less competition.
3. E-E-A-T Matters More Than Ever:
To satisfy Google’s Experience, Expertise, Authoritativeness, and Trust (E-E-A-T) framework:
- Add expert commentary or editorial insights to AI-written blogs.
- Include author bios and source links to build credibility.
- Update content regularly with fresh data and facts.
4. Avoid the Pitfalls:
AI won’t help if:
- Content is thin or overly generic.
- There’s keyword stuffing.
- Pages offer no new insights or value to users.
Real-World Example: Amarakosha Blog Results
We applied this approach to Amarakosha’s hospitality brand.
Blog Title: Amarakosha – The Ultimate Homestay in Nandi Hills for a Relaxing Escape
Results:
- 70+ clicks
- 6,000+ impressions
- Ranked for “homestay in Nandi Hills,” “Nandi Hills weekend escape,” and similar near-me terms.
What worked?
- AI helped us scale quickly, but manual refinement ensured it resonated with travelers.
- FAQs, travel tips, and imagery made it useful — not just optimized.
Best Practices: How to Use AI Content for SEO Effectively
If you’re looking to integrate AI into your SEO strategy, here’s a framework that works:
Step 1: Use AI for Drafting
Generate first drafts using AI tools like ChatGPT or Jasper. Use prompts that target specific keywords and audience needs.
Step 2: Edit With Human Insight
Review and rewrite parts where necessary. Add:
- Personal or brand experiences
- Client testimonials
- Regional or niche examples
Step 3: Optimize for SEO
Use focus and related keywords in:
- Meta titles, descriptions
- Headers (H1, H2)
- Body content
- Image alt text
Implement:
- Internal linking
- External citations
- Schema markup
Step 4: Monitor Performance
Use Google Search Console and Analytics to track:
- Impressions
- Clicks
- Keyword positions
- Bounce rate
Refine content based on what performs — and keep updating older blogs with new insights and data.
Final Verdict: Does AI Content Help SEO?
Yes — but only if used right.
Our campaign with Mafatlal Marketplace shows that AI-generated content can significantly improve SEO performance, especially for e-commerce or content-heavy verticals. The keys to success are:
- Relevance to user intent.
- Proper formatting and structure.
- Expert oversight and review.
- Content diversity and backlink relevance.
Used strategically, AI isn’t a threat to rankings — it’s a scalable growth tool.
Ready to Scale SEO With AI Content That Ranks?
At AimGlobal Digital, an SEO Agency in Bangalore, we combine AI technology with human expertise to craft SEO-optimized content that gets results. Whether you’re a D2C brand, SaaS company, marketplace, or hospitality business, we help you:
- Identify high-intent keywords.
- Generate and refine AI content.
- Build authoritative backlinks.
- Monitor and scale what works.
Let’s talk strategy.
Contact AimGlobal Digital and unlock smarter SEO content — powered by AI, perfected by experts.
