Launching a Direct-to-Consumer (D2C) or E-commerce brand is exciting, but turning that launch into real, measurable growth requires a smart, strategic plan. It’s not just about being online; it’s about being visible, engaging, and converting your audience.
At Aimglobal Digital, we specialize in creating high-impact 90-day growth plans that set up brands for long-term success. With our experience working with brands like Mafatlal, GWAyurvedic, and Haans, we know exactly what it takes to make noise, drive engagement, and boost conversions quickly, without compromising brand integrity.
Here’s a detailed look at the Ultimate 90-Day Growth Plan for your D2C or E-commerce brand.
Phase 1: Laying the Foundation (Days 1–30)
The first 30 days are all about visibility and engagement. Your goal isn’t to drive immediate sales — it’s about building awareness and warming up your audience so that they recognize and trust your brand.
Facebook & Instagram Campaigns:
- Engagement Campaign:
Objective: Get people interacting with your brand.
We start with engaging creatives — polls, quizzes, contests, and visually appealing posts — to boost reactions, comments, shares, and saves. This primes the algorithm to recognize your content as valuable, increasing your organic reach. - Reach Campaign:
Objective: Maximize brand exposure.
These are lightweight, thumb-stopping creatives that leave a lasting first impression and generate recall. - Traffic Campaign:
Objective: Drive visitors to your website.
We direct users to blogs, collections, About Us pages, or product landing pages to build interest.
Google Ads/Pay Per Click(PPC):
- Google Display Network (GDN):
Objective: Introduce your brand visually across the internet.
We leverage GDN to place your ads across blogs, news sites, and apps that your potential customers are already visiting, creating subtle brand recall. - YouTube Ads:
Objective: Boost brand awareness through engaging, short-form videos.
Short, engaging video ads run on YouTube, targeting interests and demographics that match your ideal customer.
Phase 2: Capturing Leads & Building Trust (Days 31–60)
With growing visibility and engagement, it’s time to shift gears and capture potential customers while continuing to build trust.
Facebook & Instagram Campaigns:
- Lead Generation Campaign:
Objective: Collect valuable leads for future sales.
We use high-converting lead magnets like discount coupons and early access offers. - Continued Engagement Campaigns:
Objective: Stay top-of-mind with UGC, BTS content, and customer stories.
Google Ads/Pay Per Click(PPC):
- Search Campaigns:
Objective: Appear in front of high-intent customers searching for your product category. - Remarketing Campaigns:
Objective: Bring interested visitors back to your site.
Real Client Example: HAANS — Premium Leather Goods Store
For Haans, a premium leather goods brand, we implemented this exact 90-day plan. During Phase 2, we created lead generation campaigns on Facebook and Instagram that offered 15% off on first purchases in exchange for email signups.
We paired this with highly targeted search campaigns on Google around keywords like:
- “Buy leather bags online”
- “Best leather wallets in India”
- “Genuine leather laptop bags”
In just 30 days:
- Haans grew their email list by 3X through the campaigns.
- Website traffic jumped by 68%, with returning visitor sessions doubling.
- Their average session duration increased by over 40%, indicating improved trust and engagement.
Phase 3: Driving Conversions (Days 61–90)
Now that your audience knows you and trusts your brand, it’s time to maximize conversions and turn browsers into buyers.
Facebook & Instagram Campaigns:
- Conversion Campaigns:
Objective: Target warm leads and drive purchases with compelling offers. - Dynamic Product Ads:
Objective: Automatically showcase products users viewed earlier. - Upsell/Cross-Sell Campaigns:
Objective: Increase average order value with bundle offers or accessories.
Google Ads / PPC:
- Conversion-Focused Search Campaigns:
Objective: Capture ready-to-buy customers. - YouTube Remarketing Ads:
Objective: Nurture warm leads with product reviews, unboxings, and customer testimonials.
Real Results for HAANS (Phase 3):
During the final 30 days, we launched conversion-optimized campaigns on Facebook and Google targeting both new and retargeted audiences.
- ROAS (Return on Ad Spend) shot up to 4.3X, thanks to optimized product carousels and festive offers.
- Dynamic ads helped reduce the cart abandonment rate by 32%.
- We implemented upsell campaigns that promoted leather maintenance kits and complementary wallets, raising the average order value by 27%.
These efforts helped Haans establish a solid online presence, build a loyal audience, and most importantly — grow their revenue by over 2.5X in just 90 days.
Why This 90-Day Plan Works:
- It’s systematic: Each phase builds on the previous one — from brand awareness to trust to conversions.
- It’s omnichannel: We ensure your brand is seen across social platforms, Google search, YouTube, and display networks.
- It’s data-driven: Every step is backed by analytics, ensuring that what we do is effective and optimized for ROI.
- It’s proven: Brands like Mafatlal, GWAyurvedic, and Haans have all seen remarkable traction using this exact approach.
Conclusion: Ready to Launch Your 90-Day Growth Sprint?
At Aimglobal Digital – a top Digital Marketing Agency in Bangalore, we don’t believe in random posting or guesswork. We believe in proven strategies, data-driven decisions, and smart campaigns that fuel measurable growth.
If you’re ready to take your D2C or E-commerce brand from launch to momentum (and beyond), let’s talk.
Reach out to Aimglobal Digital today — and let’s build your 90-day success story.
