‘Why isn’t your social media converting? Is this the same question that has been running through your mind for months since you launched your startup or e-commerce business? If so, you are not the only one. Tens of thousands of e-commerce and startup owners are sailing on the same boat as you. A startup owner is usually in their mid-thirties, with years of experience working a regular 9-to-5 at a software or manufacturing MNC. Therefore, you cannot expect millennial owners to be as tech-savvy as today’s Gen Z is.
While today’s generation is exposed to social media channels like Facebook, Instagram, YouTube, Snapchat, and LinkedIn, millennials never had access to each of them. So, the generational gap between a millennial startup owner and a Gen Z adult is highly visible.
Here, you must understand that being savvy with social media channels and learning the nuances of how different functionalities work come naturally to a Gen Z adult, as compared to a millennial startup owner who is in his/her mid-thirties. Here is where you must employ a young social media team that can handle your social media profiles effectively and guide you to make the right decisions in launching your products through Facebook or Instagram. Inaccurate strategies or half-baked implementation of social media channels can do more harm than good.
In this blog, we are going to break down the semantics of social media conversion/optimization techniques that can help a new startup get followers or leads on Instagram or Facebook. We are also going to provide you with an informative rundown of how simple social media marketing strategies can help you emerge as a brand winner even if you are starting from point zero. Alongside this, we are also going to take you through interesting case studies and success stories from our own clients at AimGlobal Digital. Are you excited to stay with us until the end of the blog? Helping you get started here:
What is Social Media: Conceptualization Explained
When you talk about social media, you primarily include Facebook, Instagram, LinkedIn, and Twitter. These are the primary pillars through which you showcase your visibility.
Starting from uploading your vacation pics to branding for your business, you do it all. Business enterprises promote their products through social media channels like Facebook and Instagram, as these are viewed by two billion web users across the world.
For presenting your viewpoints, you use Twitter. For building your business cum career profile, you rely upon LinkedIn. Therefore, social media channels play a vital role in our day-to-day lives, indeed.
Why Isn’t Your Social Converting: Reasons Explained:
More often than not, we are always in a bubble that things are picking up momentum. This happens when startup owners just create their business profiles on Meta, Instagram, or LinkedIn. And then stay silent about it.
However, you must understand that when you underutilize a product, it gets rusty. The same rule applies to social media profiles as well. Therefore, you must upgrade value-added content to your social media profiles so that you manage your social media handles effectively and garner business deals from it.
Let us understand simple reasons as to why your social media isn’t converting. Helping you with a rundown of the same:
1. Landing Pages Open Slowly:
When you include too many high-resolution multimedia images, the website opens slowly. This can be a detrimental factor for most web users who expect the website to open within the first few seconds of downloading the landing page in a browser.
Statistics clearly indicate that the first three seconds catch the eye of the web user. Therefore, when your landing page opens slowly due to multimedia images, this implies that your website’s loading speed is slower. Slower-loading pages rank lower on Google, and web users can also turn away from the website.
2. Static Posts or Images:
When the designer or a developer includes static image posts or poorly done carousels, you may not be able to create a good impression for your viewers who follow you on Instagram or Facebook.
Moving images or better visuals must be included, and they should be eye-catching enough to grab the attention of your audience.
Here, you can get fresh insights from your social media team on how this can be done effectively.
3. Poorly Done Hooks In Visuals or Creatives:
Your images can be good enough. However, if you do not pay attention to adding relevant or apt content, your social media channels may not connect with the latest audience base.
Good images must be accompanied by relevant, hook-grabbing slogans so that your social media handles always catch the right attention and things keep moving ahead in the correct direction.
You can take insights from your copywriting team to help you get good content for your creatives or carousels you plan to upload on social media.
Three Types Of Audiences On Social Media Channels:
Here are three main types of audiences you can pick from on social media. These include:
- Click Users
- Website landers and
- Cart Creators
Let us have a brief overview of each of the above:
1. Click Users:
When you see an ad or a promotional offer on Facebook or Instagram, you may accidentally click the sign-up page. Therefore, you are considered a click user.
2. Website Landers:
After clicking on the sign-up page, if you land on the company’s website, then you become a website lander. Click users and website landers constitute 60-70% of leads tracked by the data analytics centers of Meta and Instagram.
3. Cart Creators:
When you reach the landing page of the website, you browse its products and add items to the store’s cart; you become a cart creator. Cart creators can be prospective business leads that can be targeted by Meta.
Social Media Strategies That Can Help You Reshape Your Business:
As we have touched upon the basics, now comes the time to get into the crux of the blog content. We break it down into what a social media team does to increase brand followers and help you get views from millions of web users across the world.
Helping you through a rundown of social media marketing strategies you can look for:
1. Boosting A Post Or An Ad Campaign:
When your social media team has posted an ad campaign or a post but it does not garner a good follow-up rate from end users or subscribers, then you can boost the same post or the ad campaign. This way, your ad launch creative would reach a greater number of customers who are interested in buying similar kinds of products or services you engage in.
2. Retargeting:
Those users who clicked or website visitors who had signed up or were on the landing page but exited are tracked on Meta. It prepares the analytics of these customers by capturing their email IDs and phone details. These customers are shown similar kinds of products, and brands try to convert them into prospective leads or fulfilled customers. The process is called retargeting.
3. Tracking Look-Alike audiences:
Meta can also track similar kinds of audiences who love footwear, clothing, or handbags. Different brands target customers, informing them about their product offerings for these products. Tracking look-alike audiences can also give rise to leads and prospects that turn into sales.
4. Tracking Interested Audiences:
Meta or Google Analytics can track genuinely interested audiences who ask for product prices and want to bag genuine offers. These people turn into real customers and can close sales orders. They are the leads or prospects who would actually buy instantly.
5. Analyzing The Demographics, Age Factor, And Lifestyle Choices of Audiences:
Meta tracks age, demographics, and lifestyle choices of social media customers to offer special products.
For instance, a brand offering plus-size swimwear to women between the ages of 30 and 50 can appeal to the demographics of women belonging to this category, as this is a special requirement and not all brands offer the same.
What are the primary benefits of hiring a social media team to handle your business accounts?
Here we are going to talk about the benefits of using a social media team to handle your business profiles. Let us look at each one of them in detail:
1. Increased Reach And Visibility:
When you deploy a social media team that is young and energetic, you get fresh ideas and insights. The team can come up with good creatives, optimize LinkedIn content, and showcase trending videos with attractive carousels to reach a wider consumer base. This way, you are able to brand your business from 0 to 100X.
2. Increase In Number Of Followers:
When you provide apt content and present thoughtfully curated carousels, you automatically see an organic rise in the number of followers for Facebook and Instagram. Improving organic SEO rankings can also imply better search results on Google.
3. Rapid Improvement In Sales Turnover:
Unlike waiting 6-8 months through traditional digital marketing methods, social media handles get you quicker results in terms of achieving brand awareness and visibility. This way, your clicks convert into leads, your leads turn into prospects, and your prospects turn into customers. This way, you see a rapid improvement in sales turnover, signaling growth and propensity for your brand.
4. International Presence:
When you grab a lion’s share of business in a shorter span of time, you attract foreign clients who can partner or liaison with you to do business. Those million-dollar deals can therefore be bagged seamlessly, indeed. Using social media is like sparkling magic dust over your company’s growth prospects.
Case Studies And Success Stories From AimGlobal Digital:
At AimGlobal Digital, we pride ourselves on catering to 60-plus clients in the hotel, hospitality, automobile, education, real estate, and beauty industries.
We have teams that take care of paid social media marketing, SEO, website creation, and LinkedIn profile management.
We can share two success stories on how the implementation of the right social media strategies changed the paradigm for our business clients.
1. Susan: Startup Owner of an HR Recruitment Firm
Our social media team worked hard with Ms. Susan, who was a startup owner of an HR recruitment firm. However, the startup owner lost her followers on Instagram.
Our team tracked her LinkedIn profile and revamped her bio section, which resulted in the client getting more leads and references for her firm, and her followers on her social media handles improved. This is a perfect example that features how a startup transitions from visibility to brand discoverability.
2. Amarakosha:
Our social media team has been constantly engaging with Amarakosha, which offers properties for personal stays and for hosting corporate events in Bangalore, Nandi Hills, Hosur, and Devenahalli.
The team started with us from scratch, and with effective social media tracking and customer engagement, the brand has earned top slots on vacation stay preferences from goibibo.com, on par with Meridien and Taj Vivanta. The co-founder was extremely delighted with this milestone achievement and congratulated all of us in the team.
Frequently Asked Questions or FAQs:
1.Can effective implementation of social media strategies improve sales turnover for a new startup?
A. Yes, with constant social media tracking and customer engagement, a brand can rediscover itself and have better outreach for its range of products or services it wants to promote on social media. As Instagram, Facebook, or Twitter has billions of users, you can target a huge consumer base, indeed.
2.Why can’t traditional digital marketing techniques be on par with social media channels?
A. Traditional paid marketing channels like Google AdSense or Email marketing are now being replaced by social media marketing, as outreach is better with the latter, and we find Gen Z, millennials, and senior citizens having accounts on social media channels like Facebook or Instagram. So, a brand can cater to a wider audience. This is why social media marketing is more in vogue today as compared to traditional digital marketing techniques.
